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Check in for workshops begins at the Carolina Alumni Center at 8:00 am
Lunch is on your own around the downtown Vista (There are plenty of great spots just a block away).

Creative Truth: Start & Build a Profitable Design Business

Brad Weaver

Brad Weaver

Full Day Workshop

Wednesday, April 13 - 9:00 am - 4:00 pm

Get control of your pricing and sales pipeline in one day.

Whether you're simply thinking about starting your own agency or freelance practice, or if you've been in business for years, this workshop is for you. In one day, we will streamline your marketing, operations, and finances to get you on track and laser-focused in four key areas: how you operate, who your clients are, how to price your work, and how you stop the crazy revisions and scope creep cycle.

We'll shift your mindset from emotional to pragmatic when it comes to your pricing and operations, and help you build toward a value-based pricing strategy with better estimation workflows. We will tighten your focus on who your target clients are, what you do for them, and how you reach them. Step by step, we'll practice how to get clients fast, get repeat business, and leverage the right tools to become profitable and stable for years to come.

At day's end, there won't be any more guesswork around what you charge, who you work with, and how you get them to sign on the dotted line. Along with the workshop, you’ll get access to a companion website that offers up-to-date resources, articles, tools, and discussions, allowing you to continue learning as you grow.

You will know, with confidence, the following about your business after this workshop:

  • Your actual billing rate
  • How to raise your rates
  • Which pricing models work best for you and how to use them
  • How to get paid for proposals
  • How to get control of scope creep and revisions
  • Your vertical market targets
  • Your horizontal market targets
  • Your elevator pitch
  • How to get paid faster
  • How to collect on past-due or unpaid invoices
  • Where to focus your attention in order to maximize your time for growth
  • How to actually start or re-form your business for legal and financial stability

By:

Brad Weaver

Product Design + UX Methodologies

Bermon Painter

Bermon Painter

Sarah Auvil

Sarah Auvil

Ramya Mahalingam

Ramya Mahalingam

Full Day Workshop

Wednesday, April 13 - 9:00 am - 4:00 pm

Balancing “Agile” with Continuous Collaboration & Discovery

We will go through a series of workshop examples (experience mapping, product road-mapping, goal setting, personals, task flows, usability studies, etc...)

More details coming soon...

By:

Bermon Painter

With:

Sarah Auvil

And

Ramya Mahalingam

Responsive Web Design for In-House Teams and Non-Unicorns

These days there’s a lot of talk about unicorns. When we’re designing in the browser, creating complex user workflows, and building sites with more breakpoints than you could ever provide comps for – it sounds like everyone’s expected to be able to do everything well.

But in reality, experts in everything are about as common as … well, actual unicorns. So for those of that can’t do it all, what can we do?

If you’re like us, you probably have colleagues with some knowledge in fields outside their area of expertise, and a deep specialization in a particular discipline. The key to making that work is a process that capitalizes on structured and well-timed collaboration between people with different skills.

Whatever your area of expertise, we’ll address how you fit in the design process, and how to structure your days so that your team can do the work of a herd of mythical beasts.

Through an interactive workshop using practical real-world examples and processes, we’ll answer questions like:

  • What skills and specialties make up a great responsive team?
  • What processes and deliverables lend themselves to effective multi-disciplinary collaboration?
  • Collaboration sounds great, but I need time to work alone too. When do we work together, and when do we work apart?
  • More collaboration sounds like slowing down – how do we stay efficient and keep schedules moving along rapidly?

By:

By Bearded

Using content models to improve quality and consistency

Eileen Webb

Eileen Webb

1/2 Day Workshop

Wednesday, April 13 - 9:00 am - 12:00 pm

Are you tired of launching a site with perfect content, only to see it slowly degrade over time? Breaking your site content down into its component parts and writing custom editorial guidelines is one of the best ways to help authors create content that consistently meets business and user goals.

In this workshop, you’ll learn how to name and organize fields, and how to write help text and editorial instructions that let authors do their jobs well. Most importantly, you’ll learn how to provide ongoing support for successful structured content, information architecture, and design.

We’ll explore:

  • The most effective ways to communicate editorial guidelines and rules
  • How to prioritize which information should be included in the guidelines
  • How to work with our authors to build strong content together

Emotionally Intelligent Design

Pamela Pavliscak

Pamela Pavliscak

1/2 Day Workshop

Wednesday, April 13 - 1:00 pm - 4:30 pm

The most meaningful experiences use emotionally intelligent design to create a stronger positive connection. We will walk through the emotional design process for a popular everyday product together. Then you will apply the tools and techniques to an app or experience yourself. Move beyond delight to create products that cultivate stronger engagement and attachment with emotionally intelligent design.

Key takeaways
  • Understand the latest insights from emotion theory
  • Learn techniques for identifying emotions associated with your experience
  • Create an emotional blueprint for your experience
  • Design patterns to elicit, extend, or amplify emotions
  • New ways to embed emotional intelligence into the interface