Schedule
Conference Day
Saturday, June 26
Sign In & Breakfast8 to 9 AM
- 9 AM
-
Neil Patel: Web Analytics—Tracking People and Not Just Numbers
CrazyEgg.com | Kissmetrics.com
There are so many analytics solutions out there (free and paid) that companies can track a lot more than they used to be able to track. Companies need to be educated on how they can use different analytics solutions to better understand the "person" behind the metric. For example, if you properly setup your Omniture account (which most companies don't do), you can find out the original referrer that caused a person to come to your website. That person may not convert the first time they visited your website. They may come back to your website 3 more times through 3 different referrers before they convert. But what you also need to understand is the original referrer that brought that person to your website and not just the last referrer that caused the conversion.
- 9:30 AM
-
Dean Schuster: Debunking User Experience
We Web development folk certainly know a thing or two about User Experience, the sum of every amazing thing we do. We fancy ourselves privileged insiders, the source of innovation, true guardians of taste and the arbiters of something called usability.
From on high, we offer the masses precisely what they need. Us. They should be thankful we care enough to argue on their behalf about the relative merits of HTML 5 and Flash.
Our jargon is powerful, our acronyms invincible. We understand the greater good. We think correctly. We actually feel we're doing something new. Get your intuitive website here!
We're so very wrong.
Come find out why, and change your mind about what you do for a living.
- 10 AM
-
Jonathan LeBlanc: HTML5 Features and Security
As the new HTML 5 features are becoming integrated in browsers we are beginning to see the first glimmer of the new conventions in web development. Exploring what HTML 5 encompasses, this session will overview the features behind HTML 5 that will make our online lives easier and more relevant. Taking this as our base, we'll look into how browser security needs to take a step forward to match the maturing standards introduced in these new specifications.
Coffee Break 10:30 to 10:45 AM
- 10:45 AM
-
Kevin Hale: Support Driven Development
At Wufoo, everyone has to wear multiple hats in thier company and that includes manning the inbox and doing customer support every single week. One of the interesting side effects of having a company where designers, developers and even the accountant has to answer support emails, is that everyone has a stake in making sure application is as easy to use as possible. They've called this approach to creating software Support Driven Development and in this talk Kevin Hale will share how this model transformed every member of their company to be dedicated to the principles of clarity and simplicity.
- 11:15 AM
-
Carmen Maye: Ten things every web pro should know about the law
USC School of Journalism and Mass Communications
Ten Things Every Web Professional Should Know About the Law. Does the law operate differently in cyberspace? This session will highlight ten key legal points about online content, including who has jurisdiction, copyright do's and don'ts, anonymity, privacy and more.
- 11:45 AM
-
Matthew Smith: Designing A Business.
Squaredeye.com | Patterntap.com
Moving from freelance to the freedom of running a business that doesn't run you.
Matthew Smith walks us through the story of a freelance career launched into a full scale web business including failures, pitfalls, humor, and a semi-regular tryst with fine ales. If you feel like freelancing has become an alternative to water-boarding, then dip into this talk and start focusing your mind on designing a business.
Lunch Break 12:15 PM to 1:15 PM
- 1:15 PM
-
Robert Tolar Haining: Developing iPhone + iPad Apps
Robert will take you through the design and development process of creating innovative iPhone/iPad products at Condé Nast, having led the development efforts on various apps for Epicurious, Postcard by Concierge.com, GQ Magazine & Vanity Fair. His job consists of wearing a variety of hats from lead developer to splitting up a projects' stories/tasks across a full development team, plus working very closely with the product manager, designers, editors, sales folks, & consumer marketing to create innovative products that satisfy all of these stakeholders' criteria [and sometimes that means saying no!]
- 1:45 PM
-
Zoe Gillenwater: Flexible Web Design: Improving Efficiency and Usability with CSS3
CSS3, the latest style sheet language, is about more than making things look pretty (though it's really good at that too). Many CSS3 techniques can reduce your development times, increase page loading speeds, improve usability, and increase the adaptability of your pages to different devices (including iPads and iPhones). Learn which pieces of CSS3 you can add to your web sites right now and how they might benefit your projects in tangible ways.
- 2:15 PM
-
Aarron Walter: Learning To Love Humans—Emotional Interface Design
MailChimp.com | Author, Building Findable Websites
Humans, though cute and cuddly, are not without their flaws, which makes it a challenge to design for them. By understanding how the wet, mushy processor works in these hairy little devils, you can design interfaces and web experiences that will have them hopelessly devoted to your brand. Aarron will introduce you to the emotional usability principle—a design axiom that identifies a strong connection between human emotion and perceived usability. Through real-world examples, you'll learn practical interface design techniques that will make your sites and applications more engaging to the humans they serve.
Coffee Break 2:45 to 3:00 PM
- 3:00 PM
-
Samantha Warren: Get Stoked on Web Typography
Typography can make or break a design, but are there really differences between what makes jaw-dropping type offline from what makes great type online? In this presentation, Samantha will evaluate interesting offline lettering and discuss how you can translate those principles and leverage CSS3, @font-face, and new font-as-service web apps to create engaging online typographic experiences.
- 3:30 PM
-
Mark Gunnels & Christopher Zorn: Real Time Analytics engine
This talk will center on the advantages and importance of knowledge derived from Real Time information. During the talk, we will explore the Real Time information sphere using a prototype Real Time Analytics Engine built using node.js, an evented I/O framework built on the v8 Javascript Engine.
- 4:00 PM
-
Brandon Eley: Marketing by Design
Incorporate sound marketing strategies into your design process and think about things from a different angle to make your websites more effective.
Great web design is about more than a pleasing color scheme and elegant use of white space. Great web design is about getting visitors to take a desired action, whether that's placing an order, clicking an ad, or downloading a software product.
Learn how to use proven marketing principles in web design to increase your conversions and your ROI. I'll discuss how to improve usability, website navigation, calls to action, home page layout, error pages, headlines, and more.
Whether you're a front-end designer, blogger or marketer, you'll leave with practical advice that you can put to work in your websites immediately.
- 4:30 PM
-
John Coates: The Art of Getting Paid
Love what you do but hate asking for money? Ever billed less than you thought the job was worth? Ever been pushed around by a big client? We all know you love what you do, but you also need to eat, so let me help you get paid faster and painlessly so you can keep doing what you love.
Workshops
Friday, June 25
Track 1 1 Workshop
Track 1 is an all day workshop.
- 8 to 9 AM
- Sign In
- 9 AM
-
Morning Session:
Web Development Kickstart with RailsJason Dew & Jed Schneider Catamorphic Labs
- 12:15 PM
- Lunch Break
- 1:15 PM
-
Afternoon Session:
Web Development Kickstart with RailsJason Dew & Jed Schneider Catamorphic Labs
Track 2 SOLD OUT 4 Workshops
- 8 to 9 AM
- Sign In
- 9 AM
-
From Foundation to Finish
Matthew Smith Squaredeye.com | Patterntap.com
A walkthrough of designing web sites with solid structure and a detailed eye for the finished product.
Matthew Smith will take business goals and a solid information architecture through to design in a series of simple, but technically focused steps. Learn how to use grids, shapes, color, and concept to make great design for the web.
- 10 AM
-
jQuery Awesomesauce and other Awesomeness
Sean will take you through the ins and outs of utilizing jQuery in your website designs.
- 10:45 AM
-
Creating dynamic websites and applications with the Yahoo! Query Language
Jonathan LeBlanc Yahoo.com
- 12:15 PM
- Lunch Break
- 1:15 PM
-
How to Make the Most of Your Freemium Application
Kevin Hale Wufoo
In this workshop, Kevin Hale from Wufoo will be focusing on how to convert free users to paid users.. Focused primarily at freemium model businesses, this session will be packed with lots of examples and present some of the research, strategies and best practices their team gathered to inform what they do at Wufoo. Be sure to bring pen and paper, because Kevin's designed a number of hands-on exercises to get you thinking in new ways about your product and feature set to maximize conversions.
- 3:15 PM
-
The Anatomy of an iPhone/iPad App
Robert Tolar Haining Condé Nast Digital
In this workshop Robert will take you through the important parts that make up a successful iPhone/iPad development project and break down in more detail what went into creating the blockbuster apps from Condé Nast.
