People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. This new digital landscape still has much to be explored.
In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before. We'll look at some of the psychology behind how fluency influences judgement and perception of digital experiences, and how we can approach experience design to build meaningful connections with the people who use our creations.
In order to reach our goals in the upside-down world of graphic design, you need to be a rogue. A misfit. A renegade. James White from the Signalnoise Studio has based his career on doing things outside of the ordinary, turning his back on boardrooms and creative briefs in order to chase his design dreams with vengeance and rock n’ roll. He will be telling his story while discussing personal projects built from love and ambition in his small home office in Dartmouth, Nova Scotia. These led to him working with respected people all over the world, from his favourite metal band to film juggernaut Kevin Smith. James will talk about chasing your creative path, building your personal body of work, the value of supporting friends, and never forgetting the artist inside.
Being “different” isn’t enough anymore. You need to be a renegade!