Let's face it—most of us running web shops did not study business. We just love building things, so we started companies where we could build on our own terms. Unfortunately, being a great builder of web things does not necessarily equip us to make sound business decisions.
Co-managing Sparkbox the past five years, I've made plenty of mistakes. From an operations and pricing perspective, let's discuss what didn't work and what is working for us at Sparkbox. We'll talk about different pricing strategies, work estimates, and how we run business operations. My hope is that you can learn from our mistakes—and our successes.
This will be a brutally honest discussion, so please come armed with questions.
Based on his recent A List Apart article Matt will take us through how he navigates his client relationships and the multi-device web.
Here's a great quote: "When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel?"